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Behind the Insights



Assess the immediate effects of COVID-19 on small business owners and learn their overall experience by industry during the qualitative, exploratory phase of the project. Click here to see the full analysis.

Participant Background:

Interviews were conducted with small business owners as well as city representatives of the Ascend program. City representatives are leaders in the city’s local community, business support groups, non-profit organizations, and other programs with the initiative to serve and support the growth of small minority-owned businesses across the nation.


Interviews began April 21, 2020 through May 12, 2020.


small business
owner interviews



Ascend city
representative interviews

  • Portland
  • New Orleans
  • Newark
  • New York
  • Seattle
  • St. Louis
  • Twin Cities
  • Washington D.C.



Analyze themes, similarities and differences in the challenges and opportunities encountered by small business owners across various industries and cities in the quantitative, descriptive phase of the project.


Surveys began April 29, 2020 through May 22, 2020.


response rate


of responses are from
Chicago and Seattle


Top industry respondents
are in PST Services, Construction,
& Food and Beverage

** To see the full analysis, please click here.